What it actually does
Rosie is an AI that answers the shop phone. Rally Commerce, Inc. does business as Rosie at heyrosie.com. You forward the line or take a Rosie number, she greets the caller, works from the FAQs you typed in, texts you a summary, and keeps a recording. English and Spanish are on every plan. Website chat is free. That is the product on Professional.
A shop owner asked us about the $49 card because it looked like a receptionist. On the live pricing page (August 27, 2026) Professional is $49 a month for 250 minutes, and the booking it can do is a link by text. It does not sit on Google Calendar. It does not warm-transfer. Scale at $149 a month for 1,000 minutes is the first plan that books on Google Calendar or Calendly, texts during the call, and will transfer live. Growth is $299 a month for 2,000 minutes, with waterfall transfers, custom training docs, and white-glove onboarding. Custom is a quote. Website Texting is a named add-on at $50 a month for 25 conversations, then $1 each.
It is not a human answering service. There is no Smith.ai or Ruby person behind the bot. It is not missed-call text-back as a priced SKU. It is not a review engine. Do not confuse it with the other Rosie products that show up on G2.
Who should buy it
Buy it
Buy it if you run a one-truck home-service shop, after-hours is mostly “are you open, can you come tomorrow,” and 250 minutes is close to a real month. The $49 plan will pick up, take the message, and text you so you can call back from the roof. Buy Scale if you actually needed her to put the job on the calendar while you still have a pipe in your hand.
Skip it
Do not buy Professional thinking you bought a booker. The FAQ on their own site says the cheap plan sends a link. Do not buy it if a 2 a.m. emergency needs a person. That is still Smith.ai at $150 or Ruby at $250. Do not buy it as a Jobber or Housecall Pro brain. Do not treat the annual toggle as a price table. The page copies one plan’s yearly math onto the other cards. Monthly cash is the From.
The catch
The reason not to buy, even when $49 looks cheap next to Frontdesk’s $99, is the meter plus the upgrade. Terms of Use (February 5, 2026, §3c): minutes bill in 60-second increments, rounded up. If you blow the allowance, Rosie automatically moves you to a higher plan and keeps you there until you downgrade. The upgrade hits the current period and at least the next two billing periods. That is not a $0.25 overage SKU you can shrug off. Frontdesk overage is ugly and visible. This one changes the subscription.
Trial is 7 days. Terms say it converts unless you cancel, and a payment method is required. Ignore the JSON-LD line that still says no credit card. Legal: 30-day auto-renew, payments non-refundable, cancel in the dashboard at the end of the current cycle, ASP arbitration in Portland, Oregon. Numbers not ported back within three months of cancel can be released. Unlimited-minute plans are leftover for people on pre-February 2026 terms. They are not the 2026 public list.