How it works · The install route

From the call you missed to the job you booked. Here's the whole route.

Hire Counter & Crew and your install rides one work order through six stations: a 30-minute fit call, the pick, the install, the handoff, and a care plan that keeps it earning. About five business days. About one hour of your time.

  • Flat rate, no hourly
  • No annual contracts
  • Software never marked up

The route at a glance

Six stations. One work order. Nothing hidden between them.

No mystery "strategy phase." Every station has a day, an owner, and a thing you walk away holding.

Station 00 Before Day 1 · Self-serve

Name the problem, not the software.

Most owners show up already knowing what hurts: the phone rings while they're with a customer, reviews stalled at 31, the website form nobody answers. Start in Find AI or our reviews. Every score on the site was published before we ever sold an install of that tool.

You do

Answer three questions: business type, what's costing you, what you can spend.

You get

One to three named tools, public prices, and who we'd skip.

Find AI · What's costing you?Sample
  • Missed calls
  • Weak lead flow / no booking
  • Missing reviews
  • Not showing up locally

Station 01 Day 1 · 30 minutes

The fit call. Where we're allowed to say "don't buy anything."

Thirty minutes, no pitch deck. We look at your call volume, your missed-call pattern, and your reviews, then tell you plainly which install pays for itself. Sometimes the answer is a settings fix in software you already own. Sometimes it's nothing at all. We'd rather lose the sale than sell a subscription you'll cancel in March.

You do

Show up with a rough sense of your call volume. That's it.

You get

A written leak report and an honest yes, no, or "fix this first."

The leak reportSample
  • Calls missed per week14
  • After-hours calls unanswered38%
  • Google reviews · rating61 · 4.3
  • Est. jobs walking away / month6
Verdict: this install pays for itself

Station 02 Day 1–2 · We do the homework

The pick. Chosen from tools we've already called.

We don't install what pays us the best commission. We install from our own published scorecard, matched to the phone system you run, the CRM or booking software you live in, and the number you told us you can spend. You see the score and the public price before you say yes.

Matched to your phone systemPlays with your CRMInside your budget Billed to you by the vendor, never marked up
Scorecard · AI receptionistsSample
7.5
Smith.ai
$150/mo · human-backed AI
Picked for you
7.0
OnCrew
$49/mo
Situational
7.0
CallRail
$55/mo
Situational
4.0
SignpostAI
$199/mo
Skip

Station 03 Day 2–4 · Remote, in your accounts

The install. Then we call it like an impatient customer would.

Everything is built in your accounts, under your logins, on your data. No site visit, no office visit. Before anything goes live we run the same test we use for our reviews: real calls, talking over it, changing what they need mid-sentence, asking for a person. If it fails on our line, it never reaches yours.

You do

Read the greeting and script. Approve it, or tell us what sounds wrong.

We do

Configure, connect, wire the booking link, and test-call until it's boring.

Test call #3 · SMS Sample
Missed call · (555) 014-2388 · 2:47 PM
Hi, this is Sample Business. Sorry we missed you. We're with a customer. What do you need?
Actually, can it be Friday instead?
No problem. Fri 1pm is open. Want it?
  • Go-live checklist
  • Answers
  • Understands a real caller
  • Survives interruptions
  • Lands on your calendar
  • Hands off to a human
  • Your greeting approved

Station 04 Day 5 · 20 minutes

The handoff. You leave holding every key.

A 20-minute walkthrough for you and whoever answers your phone. Then you get the runbook: every login in your name, how the call flow works, what the AI says, and exactly when it hands off to a human. Keep us on care, or run it yourself. Either way, nothing is held hostage.

20 minwalkthrough
100%of logins in your name
0annual contracts
Your runbookSampleSample Business · V1
  • 01 Logins & ownership
  • 02 Call flow, drawn out
  • 03 Greeting & script you approved
  • 04 When it hands off to a human
  • 05 Vendor billing, straight to you

Station 05 Day 6 onward · Optional care plan

Care & tune. It should earn a little more every month.

Every week you get one short report: what got answered, what got booked, what got reviewed. We tune scripts when callers trip on them. Every quarter we re-check your stack against our latest scorecard, and if a tool starts underperforming, we swap it and tell you why.

WeeklyRecovered-calls report in your inbox
MonthlyScript and flow tune-ups
QuarterlyStack review; we swap what underperforms
Your weekly care reportSample

Recovered this week

WK 1WK 2WK 3WK 4
23missed calls texted back
7jobs booked
4new Google reviews

After the route

The route doesn't end. It loops.

A running install gives you something most local businesses never have: real numbers about who calls, when, and why. Those numbers bring better reviews, reviews bring trust and traffic, and traffic shows you the next thing costing you work. Then we start the route again, a little further up the hill.

Most owners start with missed calls, then add the Review Engine once the phone stops leaking.
The C&C loopRepeat.
01Implemented
02Real business data
03Better reviews
04More trust & traffic
05The next problem

Who does what

Your part takes about an hour. Ours takes the week.

You

1 hour total
  • Answer three Find AI questions2 min
  • Fit call30 min
  • Approve the greeting5 min
  • Handoff walkthrough20 min

The crew

Everything else
  • Leak report and honest verdict
  • Tool pick from the published scorecard
  • Setup, integrations, booking link, test calls
  • Runbook, weekly reports, quarterly swaps

Pick your work order

Same route. Three flat-rate jobs.

See full packages →
Most popular

Missed-Call Recovery

$1,500

one-time install
+ $99/mo care plan

Review Engine

$1,250

one-time install
+ $99/mo care plan

Full Front Desk

$3,500

one-time install
+ $199/mo care plan

Book a 30-min fit call Flat rate, no hourly · No annual contracts · Software never marked up

No fit, no charge. If we can't make it work for your business, you don't pay for the install.

Phone's fine but nobody finds you? See the route for showing up locally.

Route B · Problem 05 →

How it works / Problem 05 · Show up locally

They searched for someone like you. They found the business down the street.

If nearby customers can't find you on the map, we fix what Google reads: your Business Profile, your listings, your reviews. The cleanup lands in about a week. The map takes longer, and we'll show you exactly how much, pin by pin.

  • Listings in your name
  • No fake reviews, ever
  • Monthly map rescans

The route at a glance

Six stops from "nobody can find us" to a map that works for you.

Same work order as every Counter & Crew install. Different tools, different test, and a clock that runs in months, not days.

Station 00 Before Day 1 · Self-serve

You're great on your own block. Two miles out, you don't exist.

This is the quiet problem. Nothing breaks, the phone just rings less than it should. Customers who'd love your work pick from the three names Google shows them, and yours isn't one of them. If two or more of these sound familiar, the map is costing you jobs.

You do

Run the checklist, or pick "Not showing up locally" in Find AI.

You get

The local SEO tools we'd buy, with public prices, and the ones to skip.

Signs you're invisible locally2 or more?
  • Customers say "I didn't know you were here"
  • Your hours or address differ from site to site
  • Newer businesses with fewer years outrank you
  • Your last Google review is months old

Station 01 Day 1 · 30 minutes

The map check. We show you where you actually disappear.

Before the call, we drop a grid of pins over your service area and search from every one of them. On the call you see it: green where you win, red where you vanish. Then we trace the why: a mismatched address on Yelp, a missing service category, a review count that stalled last spring.

You do

Tell us the area you serve, and what you most want to be found for.

You get

Your grid, a visibility report, and an honest "worth fixing" or not.

Your grid · today Sample

49 pins across your service area. Each number is where you rank when someone searches from that spot.

Visibility reportSample
  • Map rank at your door#4
  • Map rank at the edge of your area#11
  • Listings that don't match4 of 12
  • Business Profile filled out60%
  • Your reviews vs. the top 361 vs 180
Verdict: fixable · start with listings

Station 02 Day 1–2 · We do the homework

The pick. A one-location business doesn't need a franchise dashboard.

The local SEO aisle is full of tools built for brands with 200 locations and a sales team to match. Most single-location businesses need three things: clean listings, a complete Business Profile, and a way to watch the map. We pick from our published scorecard and tell you what each piece costs before you say yes.

Listings & profileCitations you keepMap tracking Billed to you by the vendor, never marked up
Scorecard · Local SEOSample
8.0
Local Falcon
$24.99/mo · map grid tracking
Recommended
6.5
Moz Local
$20/mo · listings + Business Profile
Solid pick
7.0
Whitespark
$399 one-time · citations you keep
Solid pick
n/a
Yext
Custom · built for 50+ locations
Skip for most

Station 03 Day 2–7 · Remote, in your accounts

The cleanup. Google trusts what agrees with itself.

"Suite 4" on Google and "#400" on Yelp looks like two different businesses to a search engine. We make every listing say the same thing, rebuild your Business Profile from the category down, create listings you're missing, and wire a review-ask link so new reviews keep landing. No keyword-stuffed business names, no fake pins. Those get businesses suspended.

You do

Confirm your official name, address and hours. Send a few real photos.

We do

Fix, create and submit every listing. Rebuild the profile. Log each change.

Listing consistencySample
SourceWhat it saysStatus
Google1026 Main St, Suite 4Match
Yelp1026 Main Street #400Fixing
Apple Maps1026 Main St, Suite 4Match
FacebookOld phone numberFixing
BingNo listing foundCreating
Business Profile rebuild
  • Right primary category
  • Every service listed
  • Service area drawn
  • Hours, holidays included
  • Review-ask link live
  • Real photos (yours)

Station 04 Week 2 · 20 minutes

The handoff. Your listings, your logins, your citation list.

A 20-minute walkthrough of what changed and why. Then the runbook: every listing login in your name, the full list of citations we built (yours to keep even if you cancel), a simple photo and post rhythm, and how to read your grid when it lands in your inbox.

20 minwalkthrough
100%of listings in your name
0listings held hostage
Your local runbookSampleSample Business · V1
  • 01 Every listing login, in your name
  • 02 Citation list you keep
  • 03 Photo & post rhythm
  • 04 Your review-ask link
  • 05 How to read your grid

Station 05 Every month · Optional care plan

Rescan & tune. Watch the red turn green, pin by pin.

Every month we search from the same 49 pins and send you the new grid next to the old one. Listings drift; someone "suggests an edit" to your hours, a data aggregator reverts your old phone. We catch it and fix it. And we tell you which part of the map to push next.

MonthlyNew grid next to last month's
OngoingListing drift caught and fixed
QuarterlyStack review; we swap what underperforms
Monthly rescan · Same 49 pins, searched againSample

Month 0

→

A few months in

Illustrative only. Real results depend on your market, competition, and reviews.

The honest clock

Local rank is a dimmer, not a switch.

Our work finishes in a week. Google takes its time reading it. Here's what usually moves, and roughly when.

Week 1

Profile rebuilt, listings submitted

Everything we control is done. Your Business Profile changes usually show within days.

Weeks 2–6

Citations trickle in

Directories go live on their own schedule. In our testing, only part are live at the first report. The rest follow.

Months 2–3

The grid starts turning

Usually from the center out. Red pins near your door go gold first, then the edges follow.

Month 3 onward

Reviews keep it moving

Fresh reviews and real photos are the fuel. Stop feeding it and the map slowly drifts back.

If someone promises you the top three on the map by a certain date, ask how. The honest answer is: nobody controls Google. We control the inputs, and we show you the grid every month.
Get found, thenCompound.
01Show up locally
02More calls
03Every call answered
04More jobs done
05More reviews
06Higher on the map

What happens when it works

Getting found makes the phone ring. Make sure somebody answers.

Showing up locally is the top of a loop. More people find you, more people call, and every call you catch becomes a job, then a review, then a higher spot on the map. The businesses that pull ahead pair Get Found with the two installs that close the loop.

Pick your work order

Start with the map. Add the loop.

See all packages →
This page

Get Found

$1,250

one-time install
+ $99/mo rescans

Map check, listing cleanup, profile rebuild, citations, monthly grid.

Review Engine

$1,250

one-time install
+ $99/mo care plan

Review asks after every job, AI-drafted replies, profile tune-up.

Missed-Call Recovery

$1,500

one-time install
+ $99/mo care plan

Text-back on every missed call, AI receptionist, booking link.

Local SEO software is paid by you, directly to the vendor. Listings tools on our scorecard start around $20/mo; one-time citation building from $399.

Book a free map check Listings in your name · No fake reviews, ever · Monthly map rescans

No fit, no charge. If we can't make it work for your business, you don't pay for the install.

Phone leaking too? See the install route for missed calls.

Route A · The install route →