How it works / Problem 04 · Capture website leads

9:41 PM. Someone on your website has one question. Nobody answers it.

They want to know if you do what they need and whether you have anything open Saturday. Your contact form promises a reply in one business day. By morning they've booked whoever's website answered. We install a chat widget that answers the questions you get every week from your real information, takes a name and number, and hands the real conversation to a person. About five business days. About one hour of your time.

  • Answers from your real info
  • Hands off to a human
  • Software never marked up
samplebusiness.example/services
Contact form · "We'll reply within one business day"
Chat · Sample BusinessSample9:41 PM
Do you do sample service? Anything open Saturday?
Yes, we do, and Saturday morning is open. What's your name and best number? The office will call to confirm.
Sam, (555) 014-2388
Lead in your inbox · Sample service · Sat AM

The route at a glance

Six stops from "leave a message" to a website that answers.

Same work order as every Counter & Crew install. Different test: we visit your site after dark, on a phone, and try to make the bot say something it shouldn't.

Station 00 Before Day 1 · Self-serve

Your website gets visitors. It doesn't get conversations.

Nobody complains about this one, because the people it costs never call. They land on your site after hours, can't find the answer, and hit the back button. You never see them. If two or more of these sound familiar, your website is letting leads walk.

You do

Run the checklist, or pick "Weak lead flow / no booking" in Find AI.

You get

The chat tools we'd buy, with public prices, and the ones to skip.

Signs your website leaks leads2 or more?
  • Your form says "we'll reply within one business day"
  • The same five questions come in by phone every week
  • Website leads show up after you've gone home
  • There's a chat bubble on your site nobody answers

Station 01 Day 1 · 30 minutes

The website check. We ask your site what your customers ask.

Before the call we open your site on a phone, after hours, and try to get three answers: do you do this job, roughly what does it cost, and when can you come. On the call we go through what you get asked every week, and what a bot should never promise, like a price on a job nobody has seen. Sometimes the fix is a clearer services page and your phone number at the top. Sometimes a chat widget is the wrong buy, and we'll say so.

You do

Bring the five questions you answer most, and the ones a bot should never touch.

You get

A website report and an honest yes, no, or "fix the page first."

The website reportSample
  • Customer questions your site answers1 of 3
  • Taps from home page to your number4
  • Form reply time, as promised2 business days
  • Website leads that arrive after hours41%
  • Chat on your site todayNone
Verdict: worth installing · answer the top five first

Station 02 Day 1–2 · We do the homework

The pick. A chat widget, not a help desk.

Most chat software is built for online stores and software companies with a support team watching the screen all day. A local business needs something smaller: a widget that answers the common questions from your real information, takes a name and number, and steps aside when a person should take over. We pick from our published scorecard, matched to your website platform and to who will actually answer, and you see the score and the public price before you say yes.

Fits your website platformMatches who will answerInside your budget Billed to you by the vendor, never marked up
Scorecard · Website chatbotsSample
7.0
TidioExample pick
$29/mo · website chat + AI replies
Solid pick
7.0
Free · live chat you answer yourself
Situational
7.5
$150/mo · human-backed answering
Solid pick
7.0
$25/user/mo · billed per person
Skip for most

Scores, verdicts, and prices as published on /categories/website-chatbots/, checked Oct 7, 2026. Same score, different verdict: LiveChat is built for a team that staffs the website all day.

Station 03 Day 2–4 · Remote, in your accounts

The install. Then we chat with it like a tired customer at 9pm.

Everything is built in your accounts, under your logins. We load the widget with your real services, hours, and service area, write the answers you approved, and set the lines it won't cross: no prices on unseen jobs, no promised arrival times. Then we test it the way a real visitor will: typos, two questions in one message, asking what it costs, asking for a person. If it makes something up on our screen, it never reaches your website.

You do

Read the answers and the handoff message. Approve them, or tell us what sounds wrong.

We do

Install the widget, load your info, send leads to your inbox, and test-chat until it's boring.

Test chat #4 · Website
samplebusiness.example · 9:52 PM Sample
how much does it cost
It depends on the details, so we don't quote in chat. Leave your number and Sample Business will call with a real price.
can i just talk to a person
Of course. Call (555) 010-0142 now, or leave your number and someone from Sample Business will call you first thing tomorrow.
  • Go-live checklist
  • Answers from your real info
  • Won't quote unseen jobs
  • Survives typos and two-part questions
  • Takes a name and number
  • Hands off to a human
  • Your answers approved

Station 04 Day 5 · 20 minutes

The handoff. You know where every lead lands.

A 20-minute walkthrough for you and whoever checks the inbox. Then the runbook: every login in your name, where chat leads show up, what the widget says and won't say, how to add an answer when a new question starts coming in, and exactly when it hands off to a person. Keep us on care, or run it yourself. Either way, nothing is held hostage.

20 minwalkthrough
100%of logins in your name
0annual contracts
Your chat runbookSampleSample Business · V1
  • 01 Logins & ownership
  • 02 Where leads land, drawn out
  • 03 Answers you approved
  • 04 What it won't say
  • 05 When it hands off to a human

Station 05 Day 6 onward · Optional care plan

Care & tune. Every question it misses becomes an answer.

Every week you get one short report: chats started, leads captured, and the questions the widget couldn't answer. We write answers for the new ones and fix the ones visitors trip on. Every quarter we re-check your tool against our latest scorecard, and if it starts underperforming, we swap it and tell you why.

WeeklyChat leads report in your inbox
MonthlyNew answers for new questions
QuarterlyStack review; we swap what underperforms
Your weekly chat reportSample

Leads from chat this week

WK 1WK 2WK 3WK 4
18chats started
6leads captured
3new answers added

What happens when it works

Chat turns a visit into a call. Make sure the call gets answered.

Website chat sits in the middle of the loop. Get Found brings people to your site, the widget turns a question into a name and number, and Missed-Call Recovery catches the ones who'd rather just call. Every answered lead is a job, and every job is a review to ask for.

Full Front Desk already includes website chat. If you want the phone and the website handled together, start there.
Answer, thenCompound.
01Someone finds you
02Visits your site
03Gets an answer
04Leaves a number
05Job booked
06Review asked

Who does what

Your part takes about an hour. Ours takes the week.

You

1 hour total
  • Run the 2-minute checklist2 min
  • Website check30 min
  • Approve the answers10 min
  • Handoff walkthrough20 min

The crew

Everything else
  • Website report and honest verdict
  • Tool pick from the published scorecard
  • Widget install, your info loaded, lead routing, test chats
  • Runbook, new answers, weekly reports, quarterly swaps

Pick your work order

Answer the website. Then close the loop.

See all packages →
This page

Website Chat Install

$950

one-time install
+ $99/mo care plan

Chat widget loaded with your real info, leads to your inbox, human handoff, weekly report.

Start this install →

Missed-Call Recovery

$1,500

one-time install
+ $99/mo care plan

Text-back on every missed call, AI receptionist, booking link.

Start this install →

Full Front Desk

$3,500

one-time install
+ $199/mo care plan

Missed-Call Recovery and Review Engine together, plus website chat and one inbox for calls, texts, and chat.

Start this install →

Chat software is paid by you, directly to the vendor. The widgets on our scorecard run from free (tawk.to) to $29/mo (Tidio) before add-ons.

Book a 30-min fit call Answers from your real info · Hands off to a human · Software never marked up

No fit, no charge. If we can't make it work for your business, you don't pay for the install.

Leads handled, but the paperwork eats your evenings? See the route for running the business.

Route E · Shop OS →