- ServiceM8 is a Shop OS at servicem8.com/pricing, checked October 27, 2026. Paid starts at Starter $29 a month with unlimited users and 50 new jobs.
- Ladder: Free $0 (1 user, 30 jobs), Starter $29 (50), Growing $79 (150), Premium $149 (500), Premium Plus $349 (1500+). Phone add-on from $19/mo.
- FAQ: 14-day trial, no card required, no lock-ins. You buy job credits, not seats.
What it actually does
ServiceM8 is the shop operating system at servicem8.com. You create a job card, quote, schedule, invoice, text the client, and take a card payment from the phone. That is the product. It is not a reviews company. It is not a receptionist unless you add ServiceM8 Phone.
The pricing story is job credits. Every new job card uses one credit for the month. A quote that becomes a work order does not burn a second credit. On servicem8.com/pricing, read October 27, 2026: Free $0 with 1 user and 30 new jobs a month, Starter $29 with unlimited users and 50 jobs, Growing $79 with 150, Premium $149 with 500, Premium Plus $349 with 1500+. Paid plans are not per seat. From on our card is Starter $29. Do not put Free $0 in From.
Essentials sit on every plan: job cards, scheduling, quotes, invoices, mobile apps, online bookings, card payments, and accounting sync (Xero, QuickBooks Online, MYOB named). Higher plans unlock forms you build yourself, asset management, Inbox, and proposals. ServiceM8 Phone is separate from $19 a month. FAQ: 14-day free trial, no card, no lock-ins, upgrade or downgrade anytime.
SMS: AU pricing-comparison lists additional SMS at 10¢. The US FAQ says paid plans have a monthly SMS cap, then overage. We are not inventing included SMS counts we could not read clearly on the US table.
Who should buy it
Buy it
Buy it if you run a home-service business, you want one board for quote through invoice, and unlimited logins matter more than an open job ceiling. Solo operators can stay on Free at 30 new jobs. A small crew under 50 new jobs a month gets Starter at $29, below Jobber Core at $49 cash for one user and Housecall Pro Basic at $79 on our cards. Growing at $79 matches Housecall Pro Basic on the monthly number with unlimited users, if 150 new jobs is enough.
Skip it
Do not buy it if new-job volume is high and you do not want to climb the ladder. Starter’s 50-job wall is real. Growing’s 150 still caps a busy week. Jobber Core at $49 does not meter new jobs that way on our card. Two-way SMS on Jobber starts at Grow $199. Housecall Pro Basic at $79 includes the review ask on every plan. Do not buy the OS plan thinking you bought a phone system. Phone is from $19 more.
The catch
The reason not to buy, even when the aisle is right, is the credit ceiling. FAQ: go over and you get about 7 days of grace, then upgrade. Premium Plus lists extra jobs at 20¢ on the AU comparison page. Seat-based Jobber and Housecall Pro hurt when the roster grows. ServiceM8 hurts when the job board fills up.
Want help sizing Starter vs Growing vs Jobber, or wiring the OS once? Email support@counterandcrew.com. We set this up nationwide, done for you: start at /start/ or see /installs/.
