At a glance
- What it does: EZ Texting sends texts to an opted-in customer list (mass texts, scheduled campaigns, drips, keyword auto-replies, sign-up forms) and gives your team an inbox for two-way replies. It is not missed-call text-back.
- Who should buy it: A business where one or two people text a list of a few hundred contacts, such as a salon, church, dealership, insurance office, or restaurant, and want carrier registration done for them.
- Who should skip it: Anyone whose real problem is calls going to voicemail. EZ Texting forwards calls but does not text a caller you missed. Quo at $19 a user a month is the better buy for that.
- Real monthly cost: EZ Texting Launch is $25 a month for a local number, 500 credits, and one user, plus a $5 Telecom Fee. Sending 1,000 plain texts adds 500 overage credits at 4 cents, so $50 a month, and two more users make it $70. Paid yearly, Launch is $20 a month, Boost $60, and Scale $100. (eztexting.com/pricing, November 3, 2026)
- Limits: One credit is one SMS of 160 characters or less. MMS, which covers images and any text up to 1,600 characters, costs 3 credits. Overage is 4 cents on Launch, 3.5 on Boost, 3 on Scale. Monthly credits roll over one billing cycle; annual credits arrive up front and expire after 12 months. Extra numbers carry a fee the page does not list.
- Integrations: The pricing page names Salesforce, HubSpot, Squarespace, Shutterstock, Transcend, Zapier, and Zendesk, plus an open API. Workflows include a Shopify abandoned cart trigger.
- Closest alternatives: SimpleTexting at $29 a month for 500 credits with three users included. Quo at $19 a user a month if you need a phone line that texts missed callers. Sendblue at $100 a line if one-to-one iMessage matters more than blasts.
What it actually does
EZ Texting is a texting tool for sending to a list. You collect opt-ins with keywords, QR codes, and sign-up forms, then send mass texts, scheduled campaigns, drips, and keyword auto-replies. Replies land in a team inbox. It also offers text-to-pay links and a text-enabled landline option.
The three self-serve plans all include 500 credits a month and one user. What changes is the number and the overage rate. Launch at $25 gets a local textable number, 4-cent overage, and the $5 Telecom Fee. Boost at $75 gets a high-volume number, 3.5-cent overage, and no Telecom Fee. Scale at $125 gets a high-volume, high-speed number, 3-cent overage, and an onboarding specialist. Enterprise starts at $3,000 a month with a short code.
The page says carrier pass-through fees bill separately, yet its FAQ says 10-digit customers have other carrier fees included. Ask which applies. The page advertises a 14-day free trial with no credit card, and only Launch shows a Trial button.
Who should buy it
Buy it
Buy it if one person runs your texting. Launch at $25 plus the $5 fee is cheaper than SimpleTexting’s $29 plan with its $10 number, and EZ Texting does not charge separately for carrier registration.
Skip it
Do not buy it to stop losing calls. That job is the missed-call text-back aisle.
The catch
The math flips once more people answer replies. SimpleTexting includes three users; EZ Texting includes one and charges $10 for each extra. At 1,000 texts a month with three people, our SimpleTexting card works out to $59 before carrier fees and EZ Texting Launch to $70. Longer texts also hurt more here: EZ Texting bills anything over 160 characters as a 3-credit MMS, while SimpleTexting charges 2 credits for an extended text.
If you’d rather not become the software person, we set it up for you, nationwide: start at /start/ or see /installs/.