How we checked this
We opened callrail.com/pricing on October 13, 2026, on the monthly and yearly toggles, and read the FAQ on that page. Lead Tracking is still $55 a month.
What it actually does
CallRail, LLC, Atlanta. Still live. Founded 2011. The 2026 homepage still says call tracking and lead engagement. That is the product. Dynamic number insertion swaps the business number on the page so you can see which Google ad, LSA, or landing page made the phone ring. Form Tracking is a paid step-up. Premium Conversation Intelligence summarizes and scores the call after it happens. That is not a receptionist.
Voice Assist is a named AI receptionist SKU. It answers, qualifies, and books. On the pricing page, October 13, 2026, it starts at $95 a month. The footnote on that card still says plans include Lead Tracking starting at an additional $55, then $1 a call after 50 Voice Assist calls over 15 seconds. The Voice Assist marketing page did not render a dollar on this check. Do not treat the $95 card as a standalone bill until that footnote is gone.
It is not Podium. Missed-call SMS exists as a Workflow checkbox, not a product. Web chat died with Lead Center on January 27, 2026. No reviews SKU. No listings SKU. No Dentrix. No Mindbody. Native Jobber is bidirectional. Housecall Pro and Clio are native. Dentists who need HIPAA buy the Healthcare Plan from $150 plus a BAA. Standard plans are not HIPAA.
Who should buy it
Buy it
Buy Lead Tracking if you run Google Ads or LSAs and you need keyword-level proof. Monthly cash, as of October 2026, is Lead Tracking $55, Complete $105, Conversion $165, Conversion Complete $215. The yearly toggle is $50, $95, $150, and $195. Every tier: 5 local numbers, 250 local minutes, 25 SMS. Extra local number $3. Extra local minute $0.06. Toll-free minutes $0.08. SMS $0.03. Trial is 14 days, no card. Per account, not per seat. API use past 1,500 calls a month is a separate bill, $80 on the premium tier and $200 on platinum.
Buy Voice Assist if you miss calls while you are on a job and you will live with a $1 overage after 50. Skip it if you wanted a human. That is Ruby.
Skip it
Do not buy it if you only wanted missed-call text-back. That is Podium. Do not buy it as the business phone system. Lead Center is gone. Do not buy it for a business whose system of record is Mindbody.
The catch
The reason not to buy is the 250-minute cap. A busy board burns it. FAQ, as of October 2026: extra minutes are not refundable under any circumstances, and each call rounds up to the nearest minute. Trustpilot, November 7, 2025 (indexed; live HTML CloudFront 403): a $50 starter became about $200, no warning at the cap. Annual plans are nonrefundable and you cannot drop to monthly until the year ends. Software Advice still features a 2023 $1,600 unauthorized annual switch. Port-out is 4 to 6 weeks and the account stays open. BBB Atlanta, live: F, not accredited, three unanswered complaints, zero customer reviews.
