- Hatch (usehatchapp.com) is an AI front office for service businesses: voice AI that answers calls, plus text and email follow-up that keeps working a lead for days and books it on your calendar.
- Pricing is not published. On October 9, 2026, usehatchapp.com/pricing listed a platform fee plus usage in three tiers (Standard, Pro, Enterprise), annual plans paid monthly per location, and a Request pricing form.
- Hatch’s own FAQ says there is no published trial and renewal and cancellation terms are set deal by deal, so you commit to a year before you know if it works for you.
What it actually does
Hatch watches the places your leads arrive and replies before anyone on your team has looked. A web form, a Google Local Services message, an Angi or Yelp lead, or a missed call starts a sequence: text first, then email, then a call or voicemail drop, spread over days, until the person answers or books. When they reply, an AI agent carries the conversation. It answers questions about your services and pricing from the rules you give it, checks availability, and books. When a person is needed, the thread goes to your staff with the history attached.
The same platform answers the phone. Voice AI sorts each call into lead, status check, reschedule, vendor, or spam, books what it can, and warm-transfers the rest. Hatch also runs estimate follow-up, re-engagement of old leads, and marketing blasts (blasts start on Pro, per the pricing page). Calls, texts, and emails land in one shared inbox Hatch calls Command Center.
Hatch lists two-way CRM connections with ServiceTitan, Jobber, Salesforce, HubSpot, AccuLynx, and JobNimbus, plus lead sources like Google LSA, Angi, Thumbtack, and Yelp. Setup is done for you. The homepage says Hatch builds the agents, integrations, and campaigns, and your team supplies what you sell, how you price it, and the rules.
One naming trap. usehatch.com is a different company that sells a general AI writing assistant. The lead follow-up product lives at usehatchapp.com, and usehatch.ai redirects there.
Who should buy it
Buy it
Buy it if you pay for leads from several sources, already run a real CRM, and lose deals because nobody follows up after the first try. Hatch sells to roofing, HVAC, plumbing, electrical, remodeling, and restoration businesses, and the customer bands on its homepage start at $1 to $10 million in revenue.
Skip it
Do not buy it if you want to see a price before a sales call. For contrast, from our own cards: NiceJob is a public $75 a month, but it only sends review asks. Quo is $19 a user a month for a shared business line with missed-call auto-replies. Podium is also a custom quote with a 12-month auto-renew. Broadly lists $799 a month, and its terms show 12- and 24-month auto-renewals.
The catch
The reason not to buy is the commitment. Every Hatch plan is an annual agreement billed monthly per location. Contract length, renewal, and cancellation are set in your agreement, and there is no published trial. Three locations means a year for three locations before you see one month of results. Usage is metered on contacts, AI conversations, and messages, and none of those caps or overage rates are printed. Get it in writing before go-live.
Also read the numbers on Hatch’s site carefully. Claims like $365K in sales in 60 days come from customer case studies, and Hatch’s own footnote calls them self-reported.
Not sure Hatch beats a simpler setup you can cancel next month? Email support@counterandcrew.com. We set these tools up nationwide, done for you: start at /start/ or see /installs/.
