# Counter & Crew

Honest reviews of AI tools for local US service businesses: plumbers, dentists, salons, HVAC shops, and law firms. Nobody pays for a better verdict.
Compare, monthly price for every published review: https://counterandcrew.com/compare/
Jobber vs Housecall Pro: https://counterandcrew.com/compare/jobber-vs-housecall-pro/
Rosie vs Frontdesk: https://counterandcrew.com/compare/rosie-vs-frontdesk/
Smith.ai vs Ruby: https://counterandcrew.com/compare/smith-ai-vs-ruby/
NiceJob vs Weave: https://counterandcrew.com/compare/nicejob-vs-weave/
Nationwide done-for-you installs: support@counterandcrew.com
Find an AI installer, map and state pages: https://counterandcrew.com/installers/
Installer listings as JSON: https://counterandcrew.com/installers/data.json
Site: https://counterandcrew.com/
Full text of every review: https://counterandcrew.com/llms-full.txt

## Buying guides
- Missed-call text-back: https://counterandcrew.com/categories/missed-call-text-back/
- AI receptionists: https://counterandcrew.com/categories/ai-receptionists/
- Review management: https://counterandcrew.com/categories/review-management/
- Website chatbots: https://counterandcrew.com/categories/website-chatbots/
- Local SEO: https://counterandcrew.com/categories/local-seo/
- Shop OS: https://counterandcrew.com/categories/shop-os/

## Trades
- AI tools by trade: https://counterandcrew.com/trades/
- Plumbers: https://counterandcrew.com/trades/plumbers/
- Best AI receptionist for plumbers: https://counterandcrew.com/trades/plumbers/ai-receptionists/
- Best review software for plumbers: https://counterandcrew.com/trades/plumbers/review-management/
- Best shop OS for plumbers: https://counterandcrew.com/trades/plumbers/shop-os/
- HVAC: https://counterandcrew.com/trades/hvac/
- Best AI receptionist for HVAC shops: https://counterandcrew.com/trades/hvac/ai-receptionists/
- Best review software for HVAC shops: https://counterandcrew.com/trades/hvac/review-management/
- Dentists: https://counterandcrew.com/trades/dentists/
- Best AI receptionist for dentists: https://counterandcrew.com/trades/dentists/ai-receptionists/
- Best review software for dentists: https://counterandcrew.com/trades/dentists/review-management/
- Law firms: https://counterandcrew.com/trades/law-firms/
- Best AI receptionist for law firms: https://counterandcrew.com/trades/law-firms/ai-receptionists/
- Electricians: https://counterandcrew.com/trades/electricians/
- Best AI receptionist for electricians: https://counterandcrew.com/trades/electricians/ai-receptionists/
- Best review software for electricians: https://counterandcrew.com/trades/electricians/review-management/
- Best shop OS for electricians: https://counterandcrew.com/trades/electricians/shop-os/
- Pest control: https://counterandcrew.com/trades/pest-control/
- Best AI receptionist for pest-control shops: https://counterandcrew.com/trades/pest-control/ai-receptionists/
- Best review software for pest-control shops: https://counterandcrew.com/trades/pest-control/review-management/
- Best shop OS for pest-control shops: https://counterandcrew.com/trades/pest-control/shop-os/
- Landscapers: https://counterandcrew.com/trades/landscapers/
- Best AI receptionist for landscapers: https://counterandcrew.com/trades/landscapers/ai-receptionists/
- Best review software for landscapers: https://counterandcrew.com/trades/landscapers/review-management/
- Best shop OS for landscapers: https://counterandcrew.com/trades/landscapers/shop-os/
- Painters: https://counterandcrew.com/trades/painters/
- Best AI receptionist for painters: https://counterandcrew.com/trades/painters/ai-receptionists/
- Best review software for painters: https://counterandcrew.com/trades/painters/review-management/
- Best shop OS for painters: https://counterandcrew.com/trades/painters/shop-os/
- Garage door: https://counterandcrew.com/trades/garage-door/
- Best AI receptionist for garage-door shops: https://counterandcrew.com/trades/garage-door/ai-receptionists/
- Best review software for garage-door shops: https://counterandcrew.com/trades/garage-door/review-management/
- Best shop OS for garage-door shops: https://counterandcrew.com/trades/garage-door/shop-os/
- Locksmiths: https://counterandcrew.com/trades/locksmiths/
- Best AI receptionist for locksmiths: https://counterandcrew.com/trades/locksmiths/ai-receptionists/
- Best review software for locksmiths: https://counterandcrew.com/trades/locksmiths/review-management/
- Best shop OS for locksmiths: https://counterandcrew.com/trades/locksmiths/shop-os/
- General contractors: https://counterandcrew.com/trades/general-contractors/
- Best AI receptionist for general contractors: https://counterandcrew.com/trades/general-contractors/ai-receptionists/
- Best review software for general contractors: https://counterandcrew.com/trades/general-contractors/review-management/
- Best shop OS for general contractors: https://counterandcrew.com/trades/general-contractors/shop-os/
- Chiropractors: https://counterandcrew.com/trades/chiropractors/
- Best AI receptionist for chiropractors: https://counterandcrew.com/trades/chiropractors/ai-receptionists/
- Best review software for chiropractors: https://counterandcrew.com/trades/chiropractors/review-management/
- Vets: https://counterandcrew.com/trades/vets/
- Best AI receptionist for vets: https://counterandcrew.com/trades/vets/ai-receptionists/
- Best review software for vets: https://counterandcrew.com/trades/vets/review-management/
- Optometry: https://counterandcrew.com/trades/optometry/
- Best AI receptionist for optometry shops: https://counterandcrew.com/trades/optometry/ai-receptionists/
- Best review software for optometry shops: https://counterandcrew.com/trades/optometry/review-management/
- Med spas: https://counterandcrew.com/trades/med-spas/
- Best AI receptionist for med spas: https://counterandcrew.com/trades/med-spas/ai-receptionists/
- Best review software for med spas: https://counterandcrew.com/trades/med-spas/review-management/
- Healthcare: https://counterandcrew.com/trades/healthcare/
- Best AI receptionist for medical practices: https://counterandcrew.com/trades/healthcare/ai-receptionists/
- Best review software for medical practices: https://counterandcrew.com/trades/healthcare/review-management/
- Barbers: https://counterandcrew.com/trades/barbers/
- Best AI receptionist for barbers: https://counterandcrew.com/trades/barbers/ai-receptionists/
- Best website chatbot for barbers: https://counterandcrew.com/trades/barbers/website-chatbots/
- Accountants: https://counterandcrew.com/trades/accountants/
- Best AI receptionist for accountants: https://counterandcrew.com/trades/accountants/ai-receptionists/
- Auto repair: https://counterandcrew.com/trades/auto-repair/
- Best AI receptionist for auto-repair shops: https://counterandcrew.com/trades/auto-repair/ai-receptionists/
- Best review software for auto-repair shops: https://counterandcrew.com/trades/auto-repair/review-management/
- Best shop OS for auto-repair shops: https://counterandcrew.com/trades/auto-repair/shop-os/
- Dealers: https://counterandcrew.com/trades/dealers/
- Best AI receptionist for dealers: https://counterandcrew.com/trades/dealers/ai-receptionists/
- Restaurants: https://counterandcrew.com/trades/restaurants/
- Best website chatbot for restaurants: https://counterandcrew.com/trades/restaurants/website-chatbots/
- Best review software for restaurants: https://counterandcrew.com/trades/restaurants/review-management/
- Gyms: https://counterandcrew.com/trades/gyms/
- Best website chatbot for gyms: https://counterandcrew.com/trades/gyms/website-chatbots/
- Best review software for gyms: https://counterandcrew.com/trades/gyms/review-management/
- Property management: https://counterandcrew.com/trades/property-management/
- Best review software for property managers: https://counterandcrew.com/trades/property-management/review-management/
- Best website chatbot for property managers: https://counterandcrew.com/trades/property-management/website-chatbots/
- Real estate: https://counterandcrew.com/trades/real-estate/
- Best review software for real estate offices: https://counterandcrew.com/trades/real-estate/review-management/
- Best website chatbot for real estate offices: https://counterandcrew.com/trades/real-estate/website-chatbots/
- Retail: https://counterandcrew.com/trades/retail/
- Best review software for retail shops: https://counterandcrew.com/trades/retail/review-management/
- Best website chatbot for retail shops: https://counterandcrew.com/trades/retail/website-chatbots/
- Self storage: https://counterandcrew.com/trades/self-storage/
- Best review software for self-storage sites: https://counterandcrew.com/trades/self-storage/review-management/
- Best website chatbot for self-storage sites: https://counterandcrew.com/trades/self-storage/website-chatbots/

## Published reviews
- Aircall: Skip for most. $40/user/mo. Sales-desk cloud phone. Essentials is $40 a seat monthly. You still buy three.. https://counterandcrew.com/tools/aircall/
- AnswerConnect: Situational. $350/mo. Live humans from $350 a month for 200 minutes. Marketing says cancel anytime. The terms lock you for 90 days.. https://counterandcrew.com/tools/answerconnect/
- Birdeye: Situational. Custom. The multi-location reviews-and-listings suite. A one-truck shop should not be on this contract.. https://counterandcrew.com/tools/birdeye/
- BrightLocal: Situational. $41/mo. Agency local SEO with a human citation desk. The homepage 'from $31' is not what the card charges.. https://counterandcrew.com/tools/brightlocal/
- Broadly: Skip for most. $799/mo. The FAQ says cancel today. The terms still look like a 12-month auto-renew. List price is $799 a month.. https://counterandcrew.com/tools/broadly/
- CallRail: Situational. $55/mo. Public-price call tracking so you know which Google ad rang the phone. 250 minutes, then overage they will not refund.. https://counterandcrew.com/tools/callrail/
- Chatbase: Situational. $40/mo. Train a bot on your PDFs and paste a widget. It is not Tidio, and a credit is not one message.. https://counterandcrew.com/tools/chatbase/
- Chatmeter: Skip for most. Custom. Listings and reviews for 50-plus locations. The pricing form will still quote a one-shop plumber.. https://counterandcrew.com/tools/chatmeter/
- Crisp: Skip for most. $45/mo. A real live-chat helpdesk from Nantes. WhatsApp starts at $95. Tidio is $29, and that is the closer widget.. https://counterandcrew.com/tools/crisp/
- Demandforce: Skip for most. Custom. Internet Brands recall and reviews. The 60-day trial is billed from day one.. https://counterandcrew.com/tools/demandforce/
- Dialpad: Skip for most. $15/user/mo. A real mid-market phone and contact-center stack. The SEO page that calls it an AI receptionist is not the SKU.. https://counterandcrew.com/tools/dialpad/
- Frontdesk: Situational. $99/mo. AI-only receptionist at $99 a month. 200 minutes, then a quarter a minute. No human behind it.. https://counterandcrew.com/tools/my-ai-front-desk/
- GatherUp: Situational. $124/mo. The pricing page shows $99. Month-to-month is $124. NiceJob is $75 and talks to Jobber.. https://counterandcrew.com/tools/gatherup/
- Goodcall: Situational. $79/mo. A cheap AI that answers the phone. No human behind it, and almost nobody in the trades has reviewed it in public.. https://counterandcrew.com/tools/goodcall/
- Grade.us: Skip for most. $124/mo. Same $99 / $124 cards as GatherUp. New demos get sent to GatherUp. A plumber should not be here.. https://counterandcrew.com/tools/grade-us/
- HighLevel: Situational. $97/mo. A $97 all-in-one CRM that can text a missed caller, run the pipeline, and ask for the review. The cheap month still needs somebody to build it.. https://counterandcrew.com/tools/highlevel/
- Housecall Pro: Solid pick. $79/mo. Shop OS from $79 a month cash. Plumber and HVAC cards are a different price book than the generic table. Review asks are included. CSR AI has no public price.. https://counterandcrew.com/tools/housecall-pro/
- Jobber: Solid pick. $49/mo. Shop OS from $49 a month cash. The $21 and $29 numbers are annual prepaid. Reviews sit in Marketing Suite at $99. Receptionist is $29.. https://counterandcrew.com/tools/jobber/
- JustCall: Skip for most. $39/user/mo. Two-seat sales phone. The $29 is annual. AI that answers is $99 extra.. https://counterandcrew.com/tools/justcall/
- LiveChat: Skip for most. $25/user/mo. A 20-year chat widget billed per person. Starter is one seat. Tidio is $29.. https://counterandcrew.com/tools/livechat/
- Local Falcon: Recommended. $24.99/mo. Public-price Map Pack geo-grid. Credits burn by pin. Unused package credits die at cycle end.. https://counterandcrew.com/tools/local-falcon/
- ManyChat: Skip for most. $17/mo. Instagram comment-to-DM for creators. The website widget is dead. A plumber is shopping the wrong aisle.. https://counterandcrew.com/tools/manychat/
- Moz Local: Solid pick. $20/mo. Public-price citations and Google Business Profile for a one-shop. Plan on four weeks, and Yelp is not in the hose.. https://counterandcrew.com/tools/moz-local/
- NexHealth: Situational. Custom. Dentrix booking overlay. Quote-only. Homepage says no long-term contracts. The MSA auto-renews.. https://counterandcrew.com/tools/nexhealth/
- NiceJob: Recommended. $75/mo. Set-and-forget review asks at $75 a month. The drip works. The parent company is the risk.. https://counterandcrew.com/tools/nicejob/
- Numa: Skip for most. Custom. A real AI receptionist for car dealers. If you run a shop, Capterra is showing you a product they stopped selling.. https://counterandcrew.com/tools/numa/
- OpenPhone: Situational. $19/user/mo. Cheap shared line on the phones you already carry. Rebranded Quo. If the Google number cannot go down, keep walking.. https://counterandcrew.com/tools/openphone/
- Podium: Situational. Custom. Missed-call text-back and review texts that work, sold on a 12-month hook you cannot casually leave.. https://counterandcrew.com/tools/podium/
- Reputation.com: Situational. $80/location/mo. Reviews and listings at $80 a location a month. You still talk to sales. A one-truck shop is on the wrong contract.. https://counterandcrew.com/tools/reputation/
- ReviewTrackers: Skip for most. Custom. Chain review inbox. You book a demo. NiceJob is the $75 Google drip.. https://counterandcrew.com/tools/reviewtrackers/
- RingCentral AI Receptionist: Situational. $49/mo. AI answering from $49 with 100 minutes in the box. The phone company behind it is real. The meter is short.. https://counterandcrew.com/tools/ringcentral/
- Rosie: Situational. $49/mo. AI answering from $49 a month. The $49 plan does not book the calendar, and going over minutes upgrades you.. https://counterandcrew.com/tools/rosie/
- Ruby: Situational. $250/mo. Live US receptionists with a public price list. The minutes round up, and overage is not on the marketing page.. https://counterandcrew.com/tools/ruby/
- Sendblue: Solid pick. $100/mo. iMessage from $100 a line because replies and show-ups move. G2 5.0 and Leader Spring 2026 sit on the homepage. You can text first. Blasts are banned.. https://counterandcrew.com/tools/sendblue/
- ServiceTitan: Situational. Custom. Shop OS sold per technician with no public dollar. Starter, Essentials, and The Works all say Request Pricing. Term lives on the Order Form.. https://counterandcrew.com/tools/servicetitan/
- SignpostAI: Skip for most. $199/mo. A trades receptionist with public prices. The FAQ says month-to-month. The terms do not.. https://counterandcrew.com/tools/signpost/
- Smith.ai: Solid pick. $150/mo. Phone answering with a North America human safety net, priced per call, built for law firms first.. https://counterandcrew.com/tools/smith-ai/
- Solutionreach: Skip for most. Custom. Lehi patient comms. The live price page has no dollars. Sales promised cancel-anytime.. https://counterandcrew.com/tools/solutionreach/
- SoTellUs: Skip for most. Custom. Hand-the-phone video testimonials. Demo-gated. Google stars still live at NiceJob.. https://counterandcrew.com/tools/sotellus/
- Synup: Situational. $49/mo. Agency local listings with a new $49 Solo plan. Help still talks like annual auto-renew.. https://counterandcrew.com/tools/synup/
- tawk.to: Situational. Free. Genuinely free website chat. You still have to answer it. The $29 branding is annualized.. https://counterandcrew.com/tools/tawk-to/
- Thryv: Situational. $99/mo. Public $99 listings and reviews. Print Yellow Pages is a different contract, and 2026 BBB still bills after a written go-down.. https://counterandcrew.com/tools/thryv/
- Tidio: Solid pick. $29/mo. A cheap website chat widget with a real free plan. Lyro does not answer the phone.. https://counterandcrew.com/tools/tidio/
- Uberall: Skip for most. Custom. Berlin listings for 50-plus locations. Pricing is a demo. GEO Studio $109 is not the hose.. https://counterandcrew.com/tools/uberall/
- Weave: Situational. $199/mo. A dental phone system with missed-call text in the base plan. A plumber is shopping the wrong aisle.. https://counterandcrew.com/tools/weave/
- Whitespark: Solid pick. $399. One-time citation building you keep. Plan on four to six weeks, and only about 30 percent will be live when they send the report.. https://counterandcrew.com/tools/whitespark/
- Yext: Skip for most. Custom. Enterprise listings and a knowledge graph. The leftover PowerListings page still prints $199 a year.. https://counterandcrew.com/tools/yext/